Hanami Tea Co. | Yonderday

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Hanami Tea Co. | Yonderday

Hanami Tea Co.

“Hanami” is a Japanese word translating, simply to, looking at flowers. But its much more than mere pedal-peeping. It is also the ancient zen practice of appreciating the transient, imperfect beauty of nature, specifically cherry blossoms. It also refers to fun spring parties held when these blossoms are in bloom.

ID · PRINT · PACKAGING · WORDPLAY

“Meanwhile, let us have a sip of tea…
Let us dream of evanescence, and linger in the beautiful foolishness of things.”

KAKUZO OKAKURA,
THE BOOK OF TEA, 1906

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